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But that’s why you should keep reading. Search for ways to make money online and you find a lot of flim-flam. A lot of magical methods to make a zillion dollars tomorrow. Photos of guys holding wads of cash: I made this much, and you can too. In fact, if you don’t, I’ll give you all of your money back.

This article and the ones that follow it (to be published along with non-article-length insights on my blog) were not written by a guru. They were written by an average guy who is good at offline business, and who has learned one thing very well during a few months of initial research:

Making money online is based on business, not magic. You cannot wave a wand made of AdWords techniques and start earning $10k a month. You need to build it, brick by brick.

That’s the good news and the bad news together. It’s bad news because you’re not going to get rich overnight. But you never really believed that anyway, did you? You wanted to believe it. But you also wanted to believe in Santa Claus. Deep inside, you knew better. Money doesn’t come from nothing. There is no such thing as a free lunch.

But that’s where the good news comes in. The understanding that a serious internet business is, well, serious business should make all of this feel real to you. It should make you feel that you can do it, because magic doesn’t need to show up in order for it to happen.

To date, I have made $103.45 online. You’re looking at that, filmy online of those millions that you want, and you’re disappointed. But I want you to consider some things:

1. I’m writing this article on December 6, 2008. I earned my first cent online (literally ONE CENT) on November 13, 2008, about 3 weeks ago.

2. I started knowing nothing about this. I build websites for a living, but I never knew anything about how to make money online. I never had a serious internet business. In fact, I once had to turn down a client because she wanted ads on her website and I didn’t know the first thing about ads.

3. Most people never make one cent online. A few people do manage to make one cent by owning a blog and slapping up some Google AdSense ads, but they never make a whole dollar. Some of those people do get a dollar, over time, but never get paid. AdSense won’t sent you a check until you make $100. So we’re back to square one: In the end, the vast, vast majority of people who think about an internet business never actually receive one cent.