UVme – Top Network Marketing Company?

The shape of the history of sports betting has changed dramatically over the last 50 years, from something that was confined to horse racing events to the online competitive market we see today. This article will examine this movement looking at the development of the sports betting market and also report on the increasing marketing activity of companies that strive to make huge profits from the punter’s misfortune! I will also point you in the right direction in terms of making sure that the minefield of betting companies can be easily stepped through to make as much money as you can.

The first ‘bookmakers’ opened in the late 1800’s with bets being taken at horse racing meetings throughout the UK only; towards the start of the 1900’s legislation was relaxed so that people could act as sportsbook bookies during this time. It wasn’t until 1961 that bookmaker retail outlets were legalised, and before long there were 15,000 (mostly independent) outlets in the country. These days there are around 9,000 outlets, with chain retail stores dominating the market (William Hill being the market leader) and independent companies becoming less popular with new customers.

Over the last 15 years the internet became a way for people to gamble on sporting events, but the demand for this was not great as it was hard to reach potential customers due to a ban on advertising of gambling, and also due to network speeds for those with home PCs being very slow. In-play betting was certainly not achievable with the speeds being offered by telecommunication companies!

Popularity of sports betting amongst previous ‘non-gamblers’ increased hugely when the government lifted the widespread ban on advertising via the UK Gambling Act of 2005, which came into effect in September 2007. This opened the floodgates to companies being able to quickspin casinos via the media and sponsorship deals which made it easier to get customers to know about the special offers they could provide, which in turn had become increasingly available to customers via good Broadband access deals and faster speeds.

These days there are a multitude of betting offers available, including introductory offers for new customers – please see my other articles for information about how not to get caught out by these reward schemes though. An increasing number of marketing schemes such as money-back offers or no-lose bets are also available for regular customers via sites such as Paddy Power and BetFred who are on occasion quite happy to take a loss on profits on certain events to bring traffic to their site.