Advertising and Marketing Commercial Real Estate

When you first get the opportunity to quote or list a commercial property, it is the marketing of the property that will be high on the agenda for the client. So just how will the message get to the target audience of buyers who could purchase the property? Providing that the target market for your property is not special and narrow, the marketing program will follow some key strategies and elements. Here are some comments for you to consider.

1. Internet Listing: As all of us will know, the internet is the most effective way of promoting the commercial real estate property. Its impact as a commercial real estate marketing tool is strengthening each and every year. It has overtaken the need for more traditional newspaper media advertising. The key issues that need consideration in placing a property on the internet are:

Placement on your office website
The use of the right keywords that attract the enquiry
Placement on the generic listing websites that are property industry specific to commercial
The higher position ranking of the particular property above the list of others on the market in the area
Having a suitable and effective method of channeling enquiry back to you from terra hill internet advert
Having an online downloadable brochure that satisfies the first level of enquiry
Creating an online database for all enquiry as it comes to you
The use of an online video to display the property is becoming more common
The use of an SMS alert and dispatch from the website to enquiring parties is an immediate way to get details to prospects.
2. Website Ranking: The use of a website for commercial property promotion is not a static and once off issue. The website that you use must be regularly updated with fresh industry specific information and listings. That process will attract the search engines and encourage them to rank you higher than your competition in the same market or location. The advantage here for you is that most agents and brokers do not know how to do this or do not have the commitment to do it. Whilst the issue is deep and complex, you can easily get website help from technical people who specialize in search engine optimization. The summary of some of the main issues that you can look at are:

Embedding the right Keywords in your website and in your listings online that your prospects and clients would use in search engine enquiry
The use of the correct website domain names relevant to the property type or area location that attracts enquiry to you.
Creation of industry specific updated free information on your website that incorporates the keywords that customers and clients use in the search engines.